Expensive wine is for suckers
You can’t put a price on happiness; but can you bottle it?
Everyone knows the difference between an and wine, but when it comes to vs. 0—opinion is .
When is it worth it to splash out? Is there a certain point where it just can’t get any better? We talk to James Young (Sales Manager at Torbreck Vinters) and Alex Russell (a postdoctoral fellow at CQ University Australia who did his PhD in taste and smell perception with an emphasis on wine) to get the inside info flowing.
Whistle-blowers argue that once you surpass the mark, wines only taste better or worse than one another by chance.
“Wines priced in that range are priced where they are because of demand for that particular wine, because the winery wants to imply value, or because of ‘borrowed’ demand for the region from which the wine comes.”
Alex Russell confirmed that an 0 bottle rarely tastes 10 times better than an bottle. However, he doesn’t completely agree with the cynics, saying that the price-tag is justified in other ways.
“A wine won’t continue to retail for 0 every year if no one sees any value there.”
James Young from Torbrecks added to this, saying that although you can’t always taste the most significant points of difference (see below), an 0 bottle of wine is typically of a higher quality because it comes from a lower yield crop, and receives greater attention to detail.
“If you’re buying a cheaper wine the yield’s probably six to eight tons on the acre. With 0 bottles it’s no more than one and a half tons on the acre.
Video: What's the Difference Between Cheap and Expensive Wine
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